Since its inception, Ted Baker has attained an enviable position within the British Menswear and Womenswear markets. By ensuring that every element of the shopping experience - from the aesthetics and feel of each store, to the quality of service and range of product - is precisely to the standards that Ted would expect, the brand has managed to establish a successful retail business in its own right, whilst retaining the charisma and credibility of a designer brand.

The customer experience is the key focus of Ted Baker and every team member is considered a brand ambassador. The retail teams reflect the individual personality of Ted Baker. There is no stereotypical team member. Instead, our people are encouraged to be self-starting, to think for themselves, and have an enthusiasm for development. The aim is to create friendly, relaxed teams, who enjoy the role they play within the company and for whom nothing is too much trouble.